From Step Zero to Success
Build Skills, Drive Results, Lead with Impact.
Buy Center Training
The Buy Center technologies have been perfected over the past 12 years and continue to evolve as the market grows more competitive. Every section of the process, every word track, and every technique is designed to be both associate- and customer-friendly while delivering industry-leading results.
In development, every script, email, and process was extensively A/B tested by two MBA students from MIT. Dealer groups that have fully implemented the system have exceeded expectations — some buying thousands of vehicles annually and generating over $10 million in additional gross profit.
These private party purchase vehicles are often unavailable at auction and usually come from customers the dealer would have never reached otherwise. A high-performing Buy Center impacts far more than the sales department — it transforms acquisition, profitability, and customer relationships.
Join our All Things Used Cars Clubhouse Room
All Things Used Cars brings together some of the brightest minds in the automotive industry every week to share market insights, acquisition strategies, and proven tactics you can put to work immediately.
With over 220 sessions hosted so far, we’ve covered everything from service drive wins to private party acquisition techniques — all based on real-world results, not theory. Participants walk away each week with actionable ideas that drive measurable success.
Join the Step Zero Community
When Step Zero goes live in early 2026, you’ll be part of the first wave to receive it free. By joining now, you’re not just getting a book — you’re connecting with a growing community of automotive professionals committed to mastering the fundamentals and leading the future of the industry.