From Step Zero

to Success

Build Skills, Drive Results,

Lead with Impact.

Buy Center Training

The Buy Center technologies have been perfected over the past 12 years and continue to evolve as the market grows more competitive. Every section of the process, every word track, and every technique is designed to be both associate- and customer-friendly while delivering industry-leading results.

In development, every script, email, and process was extensively A/B tested by two MBA students from MIT. Dealer groups that have fully implemented the system have exceeded expectations — some buying thousands of vehicles annually and generating over millions in additional gross profit.

These private party purchase vehicles are often unavailable at auction and usually come from customers the dealer would have never reached otherwise. A high-performing Buy Center impacts far more than the sales department — it transforms acquisition, profitability, and customer relationships.

Schedule a 30-Minute Discovery Call

Join our All Things Used Cars+
Clubhouse Room

All Things Used Cars+ brings top automotive professionals together each week to share real-world strategies, market insights, and proven tactics you can use immediately.

With 220+ sessions hosted, every conversation is focused on practical ideas that drive measurable results — not theory.

Learn More

Step Zero: Attitude, Energy, and Approach

Step Zero is a foundational guide for automotive professionals who want to win before the first word is spoken. Written by David J. Long, the book focuses on the mindset, energy, and approach that determine success long before the meet-and-greet, the interview, or the selection process. It’s not about scripts or tactics — it’s about building the internal framework that drives consistent, world-class performance in every interaction.